Terms, Privacy and SMS Policy

Last updated: November 8, 2026

This page has three parts: the Terms of Service for businesses that use First Walkthrough, our Privacy Policy, and the SMS Terms for people who receive our texts. First Walkthrough is based in San Antonio, Texas ("First Walkthrough", "we", "us", "our").

Terms of Service

These Terms are a binding agreement between First Walkthrough and the business or person that creates a First Walkthrough account ("you", "Customer"). By creating an account, checking a box that refers to these Terms, paying for a plan, or using the service, you agree to these Terms. If you do not agree, do not use First Walkthrough. Section 17 contains a binding arbitration agreement and class action waiver that affect your legal rights. Please read it.

1. Who can use First Walkthrough

You must be at least 18 years old, able to form a binding contract, and using First Walkthrough for a business purpose. If you accept these Terms for a company, you confirm you have authority to bind that company. You are responsible for everything that happens under your account and for keeping your password and dashboard links private.

2. What First Walkthrough does

First Walkthrough provides a local phone number that you forward unanswered calls to. When a call is missed, First Walkthrough texts the caller on your behalf with a link to a request and booking form, passes their requests and replies to you by text and in your dashboard, and sends related messages such as booking confirmations and reminders. Features differ by plan and may change over time. We may add, change or remove features at any time.

3. No guarantee of delivery or results

Calls and texts travel over phone carriers and third-party networks we do not control. Texts may be delayed, filtered, blocked or not delivered, and call forwarding depends on your own phone carrier and settings. We do not guarantee that any call will be forwarded, any text will be delivered, any caller will respond or book, or that you will win any job or earn any amount of money. You should keep checking your own phone and voicemail.

4. Not an emergency service

First Walkthrough is not an emergency or safety service. URGENT alerts and all other messages are sent on a best-effort basis and may be late or never arrive. Do not rely on First Walkthrough for any situation involving risk to life, health or property. Callers in an emergency should call 911.

5. Fees, billing and cancellation

• Free setup. Creating an account and building your setup is free. Nothing is charged until you choose to go live.
• Activation fee. Going live costs a one-time activation fee (currently $49, not charged on yearly plans), charged when you go live. It covers getting and registering your local number with US phone carriers. The activation fee is non-refundable, including if a carrier rejects or delays your registration, or if you cancel.
• Subscription. Your first month is charged when you go live, together with the activation fee, and your plan then renews automatically each month, billed in advance on the same day, until you cancel. If you choose a yearly plan, you pay once a year in advance instead ($1,990 for Solo, $2,990 for Team), with no activation fee, and the plan renews automatically every year on the same date until you cancel. Extra people on the Team plan are always billed monthly. Carrier approval usually takes about 3 to 5 business days and can take longer; your plan is active and billed during that time. You authorize us and our payment processor (Stripe) to charge your payment method for each period.
• Cancellation. You can cancel anytime from the "Manage or cancel your plan" link. Cancellation takes effect at the end of the current billing period. We do not give refunds or credits for partial months, the unused part of a yearly plan, unused time, or periods when you did not use the service, except where the law requires it.
• Failed payments. If a payment fails, we may pause or end your service, including your number, until the balance is paid.
• Price changes. We may change prices with at least 30 days' notice by email or text. The new price applies from your next billing period after the notice. If you do not agree, cancel before it applies.
• Taxes. Prices do not include taxes. You are responsible for any taxes that apply.
• Chargebacks. If you dispute a valid charge with your bank instead of contacting us, we may end your account.

6. Your phone number

The First Walkthrough number we provide stays ours (held through our phone provider). You may use it while your account is active and paid. After cancellation or non-payment, we may release or reassign the number, and we do not guarantee you can transfer ("port") it elsewhere. You are responsible for turning call forwarding off on your own phone after you cancel.

7. Carrier registration on your behalf

US carriers require business texting to be registered (for example through The Campaign Registry). You authorize First Walkthrough to register you, and to submit the information you give us (such as your name, business name, address, email and mobile number) to our phone provider, The Campaign Registry and the carriers for this purpose. You agree to give accurate, complete and current information and to complete any verification step (such as entering a code sent to your mobile). Carriers decide whether to approve, limit or suspend registrations; we do not control those decisions and are not responsible for them.

8. You are the sender: your legal responsibilities

Texts sent through First Walkthrough are sent for you and in your business's name. You are solely responsible for your messages and for complying with every law and rule that applies to them, including the Telephone Consumer Protection Act (TCPA), the Telemarketing Sales Rule, state telemarketing and texting laws (including Texas law), the CTIA Messaging Principles and Best Practices, and carrier rules. In particular, you agree that:

• You will only use First Walkthrough to respond to people who contacted your business, and about the service they asked for.
• You will not use First Walkthrough for marketing, advertising, promotions, bulk messages, or messages to anyone who did not contact you, unless you have their prior express written consent and the law allows it.
• You will not import, add or text lists of phone numbers.
• You will honor opt-outs right away and will not try to message anyone who replied STOP.
• Everything you write (your text-back message, questions, replies, business details) is accurate, lawful and not misleading.
• You will not send content about or for: illegal goods or services, sexual or adult content, hate, harassment or threats, firearms, alcohol, tobacco, vaping, cannabis or CBD, gambling, debt collection, loans or credit offers, get-rich-quick or lead-generation schemes, or anything that violates carrier rules or another person's rights.
• You hold any licenses, permits and insurance your trade requires.

We may review, block, or refuse to send any message, and may suspend your account without notice, if we believe your use breaks these Terms, the law, or carrier rules, or creates risk for us or others.

9. Your work and your customers

First Walkthrough is a communication and booking tool only. We are not a party to any agreement between you and your customers. You alone are responsible for the services you provide, your prices and quotes, scheduling, showing up, the quality and safety of your work, payments, refunds, and any dispute with your customers. Bookings made through First Walkthrough are requests; you are responsible for confirming and keeping them.

10. Automated and AI features

Some features use automated tools, including AI, to sort or label messages and to answer questions. These tools can be wrong. Labels, summaries and suggestions are for convenience only. Always read the actual messages and use your own judgment before acting.

11. Acceptable use

You will not misuse the service, including by: breaking any law; sending spam; interfering with or overloading the service; trying to get around limits or security; accessing another customer's data; copying, reselling or reverse engineering the service; or using it to build a competing product.

12. Data and content

You own the information you and your customers put into First Walkthrough. You give us permission to store, process and transmit it as needed to run, secure and improve the service, as described in our Privacy Policy. You are responsible for having the right to give us that information. We may use anonymous, aggregated data that does not identify you or your customers. You should keep your own copy of any information you need; we are not a backup service.

13. Third-party services

First Walkthrough relies on third parties, including phone and messaging providers (such as Telnyx), payment processing (Stripe), automation and hosting providers, and AI providers. Their services are subject to their own terms. We are not responsible for their outages, errors, delays, price changes or decisions.

14. Disclaimer of warranties

TO THE FULLEST EXTENT ALLOWED BY LAW, FIRST WALKTHROUGH IS PROVIDED "AS IS" AND "AS AVAILABLE", WITH ALL FAULTS AND WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED OR STATUTORY, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE OR ERROR-FREE, THAT ANY CALL OR MESSAGE WILL BE FORWARDED OR DELIVERED, OR THAT DATA WILL NOT BE LOST.

15. Limitation of liability

TO THE FULLEST EXTENT ALLOWED BY LAW: (A) FIRST WALKTHROUGH AND ITS OWNER WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, OR FOR ANY LOST PROFITS, LOST REVENUE, LOST JOBS OR CUSTOMERS, LOST DATA, BUSINESS INTERRUPTION, OR COST OF SUBSTITUTE SERVICES, HOWEVER CAUSED AND EVEN IF WE WERE TOLD THEY WERE POSSIBLE; AND (B) OUR TOTAL LIABILITY FOR ALL CLAIMS RELATING TO FIRST WALKTHROUGH OR THESE TERMS WILL NOT EXCEED THE GREATER OF (1) THE AMOUNT YOU PAID US IN THE THREE (3) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (2) ONE HUNDRED US DOLLARS ($100). These limits apply to every type of claim (contract, tort, negligence, strict liability or otherwise) and are an essential part of the bargain between us. Some places do not allow certain limits, so some of them may not apply to you.

16. Indemnity

You will defend, indemnify and hold harmless First Walkthrough and its owner from any claims, demands, fines, penalties, losses, damages, costs and expenses (including reasonable attorneys' fees) arising out of or related to: your messages or your use of First Walkthrough; any claim under the TCPA or any other texting, calling, privacy or consumer protection law relating to messages sent for you; your services, work or dealings with your customers; information you provide; or your breach of these Terms or the law.

17. Disputes: informal resolution, arbitration and class action waiver

Try us first. Before filing any claim, you agree to contact us through the contact form and give us 30 days to try to resolve it informally.

Binding arbitration. If we cannot resolve it, you and First Walkthrough agree that any dispute, claim or controversy arising out of or relating to First Walkthrough or these Terms will be resolved by final and binding individual arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, before one arbitrator, held in Bexar County, Texas or remotely. Judgment on the award may be entered in any court with jurisdiction. Either party may instead bring an individual claim in small claims court if it qualifies. This agreement is governed by the Federal Arbitration Act.

Class action waiver. YOU AND FIRST WALKTHROUGH AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, COLLECTIVE, CONSOLIDATED OR REPRESENTATIVE ACTION. YOU WAIVE ANY RIGHT TO A JURY TRIAL. If this class action waiver is found unenforceable for a claim, that claim must be decided in court, not arbitration.

Time limit. Any claim must be brought within one (1) year after it arises, or it is permanently barred, to the extent the law allows.

18. Governing law

These Terms are governed by the laws of the State of Texas and applicable US federal law, without regard to conflict-of-law rules. Subject to Section 17, the state and federal courts in Bexar County, Texas have exclusive jurisdiction, and you consent to them.

19. Suspension and termination

We may suspend or end your account or the service at any time, with or without notice, including if you break these Terms, fail to pay, create legal or carrier risk, or if we stop offering the service. If we end the service for reasons that are not your fault, we may at our option refund any prepaid subscription fees for the unused part of the current month or, on a yearly plan, the current year; this is your only remedy. Sections that by their nature should survive (including fees owed, 3, 4, 8, 9, 12 to 18 and 20) survive termination.

20. Changes to these Terms

We may update these Terms. We will change the "Last updated" date and, for important changes, tell you by email, text or in the service. Continuing to use First Walkthrough after changes take effect means you accept them.

21. General

These Terms, with the Privacy Policy and SMS Terms, are the entire agreement between you and First Walkthrough about the service. If any part is found unenforceable, the rest stays in effect and that part is enforced as far as possible. Our failure to enforce a right is not a waiver. You may not transfer these Terms without our written consent; we may transfer them, including with a sale of the business. We are not liable for delays or failures caused by events outside our reasonable control, including carrier or provider outages, internet failures, natural disasters, or government action. We may send notices to the email or mobile number on your account. Nothing in these Terms creates a partnership, employment or agency relationship.

Privacy Policy

This explains what information First Walkthrough handles for business customers ("Businesses") and for people who call or text a Business that uses First Walkthrough ("Callers").

Information we collect

• From Callers: your phone number and the time of your call; anything you enter in the Business's request form (such as your name, mobile number, service address and job details); and texts you send to the Business's First Walkthrough number.
• From Businesses: account email and password (stored only in scrambled, hashed form); business name, mobile number and settings; information needed to register your number with carriers (name, address, email, mobile); and plan and billing status.
• Payments: handled by Stripe. We do not receive or store full card numbers.
• Technical data: basic logs our providers create when pages load or messages are sent (such as time, IP address and delivery status). We do not use advertising trackers.

How we use it

Only to provide and secure the service: to text Callers after a missed call, pass requests and replies to the Business they contacted, let the Business reply, book and remind about visits, register numbers with carriers, bill Businesses, answer questions and complaints, prevent abuse, and meet legal duties. Message content may be processed by automated tools, including AI providers, to label and sort messages for the Business.

How we share it

We share Caller information with the Business the Caller contacted. We share information with service providers that run First Walkthrough for us (such as phone and messaging, payment, automation, hosting and AI providers) and with The Campaign Registry and carriers for number registration, only as needed. We may disclose information if the law requires it, to protect rights and safety, or as part of a sale of the business. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. We do not sell or rent personal information.

Retention

We keep information only as long as needed to provide the service to the Business or as the law requires. Accounts that never go live are deleted automatically after 60 days.

Google Calendar

If a Business connects a Google Calendar, First Walkthrough asks Google only for free/busy information: the times the Business is busy, so callers are offered open times. We cannot see event titles, descriptions, attendees or locations, and we cannot add, change or delete events. We store the access Google gives us only to check availability, and use it for nothing else. It is not used for advertising, not sold, not used to train AI models, and not shared except as needed to run the service or as the law requires. A Business can disconnect at any time in its account or at myaccount.google.com/permissions, and we delete the stored access when it does or when the account closes. First Walkthrough's use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Security

We use reasonable measures to protect information, such as private links and hashed passwords, but no system is perfectly secure and we cannot guarantee security.

Your choices

Callers can reply STOP to stop texts. To ask about, correct or delete your information, use the contact form. Information a Caller shared with a Business may also be kept by that Business under its own policies.

Children

First Walkthrough is not meant for children under 13, and we do not knowingly collect their information.

SMS Terms

Program description

For Callers: when you call a Business that uses First Walkthrough and the call is not answered, you will receive a text from that Business with a link to tell them what you need and book a time. If you reply or book, you may get messages about your request, such as replies from the Business, a booking confirmation, and a reminder before a booked visit. For Businesses: you will receive texts with new job requests, customer replies and account notices on the mobile number you give us. We do not send marketing messages.

How you opt in

Callers start the conversation by calling the Business. A missed call results in one text; we send at most one automatic text per caller every 12 hours. Further messages are sent only about requests you make. Businesses opt in by entering their mobile number when they set up First Walkthrough.

Message frequency and cost

Message frequency varies based on your conversation. Message and data rates may apply.

How to opt out or get help

Reply STOP at any time to stop receiving messages from that number. You will receive one final message confirming you are unsubscribed. Reply START to resubscribe. Reply HELP for help, or use the contact form.

Carriers

Carriers are not liable for delayed or undelivered messages.

Contact

First Walkthrough, 13423 Blanco Rd, Unit #3273, San Antonio, TX 78216. We do not offer phone support. To reach us about these terms, your privacy, a billing question or a problem, email inquiries@firstwalkthrough.com or use this form: